About the Role
Sonia Foods Industries Limited, a premier Nigerian FMCG manufacturer renowned for top-quality brands like Sonia Tomato Paste, Seasoning Cubes, and Vitasoy, is expanding its operations. We are seeking results-driven and experienced Area Sales Managers to lead our commercial efforts, drive market penetration, and maximize efficiency across our territories.
Key Responsibilities- Develop and execute comprehensive area sales plans to achieve volume, value, distribution, and market share targets.
- Manage, evaluate, and strengthen distributor relationships to ensure optimal stock rotation, credit management, and service levels.
- Lead, coach, and motivate a high-performing team of Sales Supervisors and Representatives through regular field visits and joint calls.
- Ensure flawless in-store execution, merchandising standards, pricing compliance, and visibility across all retail outlets.
- Monitor competitor activities, track market dynamics, and provide actionable intelligence to leadership.
- Prepare accurate daily, weekly, and monthly sales reports while managing operational budgets efficiently.
- Bachelor’s Degree or HND in Business Administration, Marketing, Economics, or a related field.
- Minimum of 8 years total sales experience, with at least 4 years in the FMCG sector.
- At least 3 years of proven, verifiable experience as an Area Sales Manager.
- Demonstrated career progression from a Sales Representative role to commercial leadership.
- Exceptional leadership, negotiation, analytical, and route-to-market operational skills.
- Proficiency in Microsoft Excel, sales reporting tools, and a willingness to travel extensively.
- Competitive salary with performance-based incentives.
- Comprehensive health insurance and medical benefits.
- Opportunities for rapid career advancement within a rapidly expanding manufacturing leader.
- Continuous professional development and leadership training programs.