Area Sales Manager

AAVA Brands | Edo, Lagos, Oyo, Nigeria

Full-Time Posted today 1 view

About the Role

AAVA Brands Ltd, a forward-thinking company under the umbrella of Chanrai Summit Group (Fareast Mercantile Co. Ltd), has proudly served the Nigerian market since 1890, successfully connecting world-class brands to everyday consumers. We are currently looking for a results-driven and energetic Area Sales Manager to oversee our regional sales operations, mentor high-performing sales teams, and execute strategic market expansion plans across assigned territories in Nigeria.

Key Responsibilities
  • Develop and execute comprehensive sales strategies to achieve regional revenue targets and business objectives.
  • Lead, mentor, and evaluate field sales teams to maximize productivity, performance, and professional growth.
  • Identify new market opportunities, expand distributor networks, and build strong relationships with key retail partners.
  • Monitor market trends, competitor activities, and consumer behavior to adjust sales tactics proactively.
  • Analyze sales data, generate accurate performance reports, and make data-driven decisions to optimize product distribution.
  • Manage regional budgets, inventory levels, and trade marketing initiatives effectively within assigned territories.

Qualifications
  • Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
  • Three to five years of proven experience in sales management or field operations, preferably within the Fast-Moving Consumer Goods (FMCG) industry.
  • Demonstrated ability to lead teams, drive revenue growth, and negotiate favorable commercial terms.
  • Strong analytical skills with proficiency in interpreting sales data and market metrics.
  • Exceptional communication, interpersonal, and problem-solving abilities.
  • High level of resilience, adaptability, and willingness to travel frequently within assigned territories.

Benefits
  • Competitive salary with performance-based incentives and bonuses.
  • Comprehensive health insurance and medical coverage for employees.
  • Opportunities for continuous professional development and career advancement within a historic global organization.
  • Dynamic, collaborative work culture that values innovation and proactive leadership.

Skills

Sales Management Field Operations FMCG Team Leadership Data Analysis Strategic Planning Negotiation
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