About the Role
Godrej Consumer Products Limited, Africa's fastest-growing home and personal care company, is seeking a dynamic Area Sales Manager to lead sales operations within an assigned territory. This is a strategic role where you will drive revenue growth, build distributor relationships, and ensure market execution excellence while leading a dedicated sales team.
Key Responsibilities- Deliver sales volume, value, and profitability targets while developing and executing territory sales plans
- Build and maintain strong relationships with distributors, wholesalers, and key retailers to drive sustainable revenue growth
- Lead, coach, and mentor Sales Representatives to achieve individual and team performance targets
- Monitor distributor performance, inventory levels, and stock availability across the territory
- Execute trade activities, promotions, and merchandising initiatives to improve product visibility and market share
- Analyze sales trends, prepare market intelligence reports, and recommend corrective actions
- Ensure compliance with company policies, pricing standards, and regulatory requirements
- Monitor KPIs including sales achievement, distribution expansion, customer satisfaction, and team development
- Bachelor's Degree or HND in Marketing, Business Administration, Economics, or related field
- Minimum 5–7 years of progressive FMCG sales experience with at least 2–3 years in a supervisory/managerial role
- Proven track record of consistently achieving sales targets in General Trade
- Demonstrated experience managing distributors and leading field sales teams
- Strong proficiency in Microsoft Office and experience with sales automation/CRM tools
- Excellent negotiation, communication, and leadership skills with high integrity and professionalism
- Sales, negotiation, and business development expertise
- Territory and distributor channel management
- Leadership, people management, and coaching abilities
- Financial acumen and analytical problem-solving
- Customer relationship management and stakeholder engagement
- Results-driven mindset with resilience and adaptability