About the Role
Erisco Foods Limited, a leading indigenous manufacturer of quality food products in Nigeria, is seeking a dynamic and results-driven Area Sales Manager to oversee our sales operations in Sokoto. In this vital role, you will be responsible for driving regional sales growth, building strong partnerships with key distributors and retailers, and leading a high-performing team to achieve ambitious revenue and market share targets within the Fast-Moving Consumer Goods (FMCG) sector.
Key Responsibilities- Develop and execute comprehensive sales strategies to meet and exceed regional revenue and distribution targets.
- Manage, mentor, and monitor sales representatives within the assigned Sokoto territory to optimize performance.
- Establish, cultivate, and maintain strong, profitable relationships with key distributors, wholesalers, and retail partners.
- Conduct regular market analysis and competitor tracking to identify emerging growth opportunities and counter industry threats.
- Ensure the timely collection of payments and strict adherence to company credit policies.
- Prepare and submit accurate sales reports, demand forecasts, and performance analytics to senior management.
- Collaborate with marketing teams to drive brand visibility, product placement, and consumer engagement initiatives.
- Minimum of a Bachelor's Degree in Marketing, Business Administration, or a related discipline.
- At least 5 years of proven sales experience within the FMCG industry, with a minimum of 2 years in a supervisory or managerial capacity.
- Demonstrated track record of successfully meeting or exceeding regional sales targets.
- Strong working knowledge and familiarity with the Northern Nigerian market terrain.
- Exceptional leadership, negotiation, problem-solving, and communication skills.
- Proficiency in Microsoft Office suite and modern sales reporting tools.
- Willingness and ability to travel extensively within the assigned region.
- Must currently reside in or be willing to relocate to Sokoto.
- Competitive salary package with performance-based incentives.
- Opportunities for professional growth and career advancement within a leading indigenous FMCG company.
- Comprehensive health insurance and other corporate welfare benefits.