About the Role
Ayoola Foods Limited, a renowned and leading food processing and manufacturing company in Nigeria, is looking for a dynamic and results-driven Van Sales Representative (VSR) to join our vibrant distribution team on the Lagos Mainland. Famous for our household brand Ayoola Poundo Yam and other quality food products, we are committed to making nutritious meals accessible across domestic and international markets. In this role, you will play a vital part in driving our direct-to-retail sales strategy, ensuring product availability, and expanding our market footprint across assigned routes in Lagos.
Key Responsibilities- Drive the company sales van safely and efficiently to distribute food products to assigned retail and wholesale outlets.
- Achieve and consistently surpass daily, weekly, and monthly sales and distribution targets.
- Identify, prospect, and onboard new retail customers to continuously grow our market share.
- Ensure optimal product availability, stock rotation, and attractive merchandising across all assigned outlets.
- Build and maintain strong, professional relationships with store owners, wholesalers, and key channel partners.
- Execute accurate sales transactions, manage cash collections responsibly, and reconcile daily stock balances.
- Gather and report actionable market intelligence, including competitor pricing, promotional activities, and customer feedback.
- Maintain comprehensive and accurate daily sales, inventory, and vehicle maintenance logs.
- Submit detailed, timely periodic reports to the direct supervisor.
- Minimum of SSCE or OND qualification from a recognized institution.
- Proven working experience in FMCG van sales, direct store delivery, or general product distribution.
- Must possess a valid, current Driver's Licence and a valid LASDRI Card.
- Deep working knowledge and familiarity with Lagos Mainland routes, markets, and commercial zones.
- Exceptional interpersonal, negotiation, and customer relationship management skills.
- High level of personal integrity, reliability, and resilience to work independently in a fast-paced environment.
- Strong target-driven mindset with a passion for field sales success.
- Competitive base salary with attractive performance-based sales bonuses and incentives.
- Opportunities for professional growth and career advancement within a leading food manufacturing brand.
- Comprehensive health insurance and wellness support.
- Continuous on-the-job training and sales enablement programs.