About the Role
Ladrillos Construction Limited is a dynamic organization dedicated to building timeless structures that last a lifetime. We are currently looking for an innovative and results-driven Team Lead, Marketing & Communications to oversee marketing initiatives for our two distinct business verticals: Construction (real estate and building projects) and Travel (tours, ticketing, and visa services). In this pivotal role, you will shape our brand identity, spearhead lead generation efforts, and directly influence sales growth within the competitive Lagos market.
Key Responsibilities- Develop and execute comprehensive yearly marketing strategies for both the construction and travel divisions while maintaining distinct brand identities.
- Promote real estate properties, lands, and building projects through targeted site visit campaigns, open houses, and engaging digital content.
- Drive promotion for local and international tour packages, flight ticketing, visa processing, and high-season campaigns like Detty December and Summer travel.
- Lead all digital marketing channels including social media, SEO, website management, email marketing, and WhatsApp broadcasts.
- Plan and optimize paid advertising campaigns across Google Ads and Meta Ads with strict ROI tracking.
- Manage marketing officers, graphic designers, and social media managers while collaborating closely with the sales team to convert leads.
- Monitor weekly KPIs including lead volume, cost per lead, conversion rates, and campaign-driven sales.
- BSc or HND in Marketing, Business Administration, or a related field.
- 5 to 7 years of professional marketing experience, with at least 2 years in a leadership role.
- Mandatory proven experience in the real estate/construction sector or the travel/tourism industry.
- Strong expertise in digital marketing, content creation, and high-performance lead generation.
- In-depth knowledge of the Lagos market landscape and consumer behavior.
- Proficiency in tools such as Canva, Meta Business Suite, and Google Analytics.
- Competitive salary package with performance-based incentives.
- Opportunity to lead marketing for two dynamic, growing industries.
- Collaborative and innovative work environment with a talented team.
- Clear pathways for professional growth and career advancement.