About the Role
BLUETTI, a global leader in cutting-edge solar solutions since 2013, is seeking a creative and data-driven Social Media Marketing Specialist to accelerate our brand presence in Nigeria. You will spearhead our digital footprint, crafting engaging localized content and managing paid campaigns to make clean, accessible solar power a household reality across the region.
Key Responsibilities- Develop and execute culturally resonant social media strategies tailored for the Nigerian market across Instagram, TikTok, X, Facebook, and LinkedIn.
- Create, curate, and schedule engaging multimedia content utilizing English, Pidgin, and relevant local languages to connect with diverse audiences.
- Plan, execute, and optimize paid social campaigns across Meta, TikTok, and Google Ads to maximize user acquisition and return on ad spend.
- Identify, negotiate, and manage high-impact partnerships with Nigerian content creators and micro-influencers.
- Monitor viral trends, industry movements, and competitor activities to swiftly capitalize on emerging digital opportunities.
- Engage actively with the online community, managing brand reputation and facilitating seamless customer service escalations.
- Analyze key performance indicators including reach, engagement, conversion rates, and cost of acquisition to generate actionable strategic insights.
- Bachelor's degree in Marketing, Communications, or a related field with 2 to 4 years of proven social media marketing experience in the Nigerian or West African market.
- Demonstrated success in growing digital channels and executing high-converting paid social media advertising campaigns.
- Deep familiarity with Nigerian internet culture, slang, consumer behavior, and regional trends.
- Exceptional copywriting abilities paired with proficiency in content creation tools such as Canva, CapCut, or Adobe Creative Suite.
- Strong analytical mindset with hands-on experience using Meta Business Suite, TikTok Analytics, and Google Analytics.
- Competitive salary package with performance-based incentives.
- Opportunity to work with an innovative global pioneer in renewable green energy.
- Dynamic, fast-paced, and collaborative work environment with room for rapid career advancement.