About the Role
Sydani Group is a leading management consulting firm based in Abuja, Nigeria, dedicated to designing, deploying, and evaluating impactful programs across the health and social sectors. We are currently seeking a creative and results-driven Social Media Marketer for our SUSTAIN Project, which works to strengthen Technical and Vocational Education and Training (TVET) systems and agribusiness innovation across Nigeria. In this role, you will lead our digital engagement strategy to amplify our reach, drive enrollment into Continuing Professional Development (CPD) courses, and support our overall project visibility and advocacy targets.
Key Responsibilities- Develop and execute a comprehensive social media strategy and content calendar aligned with SUSTAIN project milestones across platforms like LinkedIn, X, Instagram, and Facebook.
- Create, curate, and schedule engaging content, including short-form videos and reels, to highlight project activities, success stories, and stakeholder engagements.
- Translate technical project reports, field updates, and event coverage into digital-friendly formats while maintaining strict donor visibility guidelines.
- Monitor and manage online communities, responding professionally to comments, messages, and mentions to build active engagement.
- Track engagement metrics, analyze campaign performance, and deliver monthly reports with actionable insights for continuous optimization.
- Collaborate closely with project, M&E, and communications teams to ensure content accuracy and data-backed storytelling.
- Bachelor's degree in Marketing, Communications, Mass Communication, or a related field.
- Minimum of 2 to 3 years of professional experience in social media management, preferably within development projects, NGOs, or donor-funded programmes.
- Proven portfolio demonstrating measurable growth in social media reach and community engagement.
- Proficiency in content scheduling and management tools such as Meta Business Suite, Buffer, and Hootsuite.
- Exceptional copywriting, visual storytelling, and organizational skills with strict attention to detail.
- Competitive salary and benefits package commensurate with experience.
- Opportunity to contribute to impactful national development and agricultural education initiatives in Nigeria.
- Collaborative and professional working environment with remote/hybrid flexibility.