About the Role
CWW Tech Africa is a leading educational technology company dedicated to empowering Africans with in-demand digital and tech skills. We are looking for a creative, data-driven, and passionate Social Media Manager / Digital Marketer to join our growing team in Lagos and help us scale our impact across the continent.
Key Responsibilities- Develop and execute comprehensive social media and digital marketing strategies aligned with our brand and growth objectives.
- Plan, create, schedule, and manage engaging content across Facebook, Instagram, LinkedIn, X, TikTok, and other platforms.
- Design compelling copy, campaign concepts, captions, and short-form video content to communicate our programs.
- Manage, monitor, and optimize paid advertising campaigns across Meta and other digital platforms to drive applications and conversions.
- Conduct audience research and implement effective targeting, retargeting, and segmentation strategies.
- Maintain consistent content calendars and monitor social media trends and competitor activities.
- Engage actively with our online community by responding professionally to comments, messages, and mentions.
- Track campaign performance using analytics tools like Google Analytics and provide actionable insights.
- Organize meetups, webinars, and community events to foster member engagement and retention.
- Minimum of 1 year of proven experience in digital marketing, social media management, or community management.
- Bachelor's degree or HND in a Social Science-related or relevant field.
- Must have successfully completed the mandatory NYSC program.
- Must reside within Gbagada and its environs.
- Strong understanding of marketing funnels, audience targeting, and conversion optimization.
- Excellent copywriting, storytelling, and verbal communication skills.
- Proficiency in tools such as Google Ads, Meta Ads Manager, HubSpot, and graphic design software like Canva or Adobe.
- Ability to thrive in a fast-paced edtech environment.
- Competitive salary package based on experience.
- Opportunities for professional growth and continuous learning in the tech sector.
- A vibrant, collaborative, and innovative work culture.