About the Role
Petals Lagos is a premier Nigerian athleisure and activewear brand founded in 2021, specializing in high-performance clothing for modern, sophisticated women that seamlessly transitions from workouts to everyday wear. We are currently seeking a dynamic and experienced Social Media Manager to elevate our digital storytelling, execute comprehensive content strategies, and cultivate an active online community across platforms like Instagram and TikTok.
Key Responsibilities- Develop and execute comprehensive, strategic content calendars tailored for Instagram and TikTok.
- Manage daily social media operations, community engagement, and audience interactions to build brand loyalty.
- Collaborate with the creative team to ensure visual consistency, strong brand positioning, and an aligned tone of voice.
- Analyze platform metrics and performance insights to optimize future content and drive organic growth.
- Stay ahead of digital trends, fashion marketing strategies, and platform-specific best practices within the Nigerian market.
- Proven professional experience managing social media accounts for fashion, lifestyle, or consumer brands in Nigeria.
- Exceptional copywriting and digital storytelling skills with a strong eye for visual aesthetics.
- Deep understanding of audience engagement, community management, and brand identity development.
- Strong analytical skills with the ability to interpret data insights and generate actionable recommendations.
- Exceptional organizational skills, high attention to detail, and a proactive, accountable work ethic.
- Competitive salary aligned with industry standards in Lagos.
- Opportunities for professional growth within a fast-rising fashion and lifestyle brand.
- Employee discounts on our premium athleisure and activewear collections.
- A vibrant, creative, and collaborative work environment.