About the Role
EdFin Microfinance Bank was birthed out of the need for quality education in Nigeria. The bank, which is dedicated solely to funding the education eco-space in Nigeria, aims to positively disrupt the standard and quality of education by providing much-needed financial resources and services to the sector. We are currently looking for a talented Social Media Manager to oversee our digital channels, develop compelling content, and drive our business development goals.
Key Responsibilities- Manage and maintain all official social media platforms for EdFin Microfinance Bank to strengthen overall brand visibility.
- Develop, execute, and evaluate engaging digital content strategies tailored to promote our specialized financial products and services.
- Monitor online communities, respond to audience inquiries, and foster positive relationships with stakeholders in the education sector.
- Collaborate closely with the marketing and business development teams to support lead generation and campaign objectives.
- Track social media analytics, generate performance reports, and implement data-driven improvements to optimize engagement.
- Stay up-to-date with digital marketing trends, algorithm updates, and industry best practices to keep the brand innovative.
- Applicants MUST reside in Surulere, Lagos State.
- Proven professional experience as a Social Media Manager, Digital Marketer, or similar communications role.
- Strong understanding of social media metrics, community management, and content creation tools.
- Exceptional copywriting, editing, and verbal communication skills with a keen eye for visual aesthetics.
- Ability to multitask, manage deadlines, and work effectively in a fast-paced microfinance banking environment.
- A relevant degree in Marketing, Communications, Mass Communication, or a related field is preferred.
- Competitive salary package commensurate with industry standards and experience.
- Opportunities for professional growth and career advancement within a pioneering financial institution.
- A collaborative, dynamic, and impact-driven work environment dedicated to transforming the educational landscape in Nigeria.