About the Role
BBA Motors Limited is a prominent automobile dealership in Nigeria specializing in the import, distribution, and wholesale of brand-new Chinese vehicles. As a subsidiary of China's Huasheng Automobiles, we serve as a premier gateway for everyday commuter models and cutting-edge electric mobility in West Africa, recently launching an intelligent flagship showroom in Lagos that delivered Nigeria's first Zeekr 9X luxury electric SUV. We are seeking a creative and data-driven Social Media Manager to elevate our digital presence, manage social accounts, ensure content compliance, and drive quality leads through strategic organic and paid campaigns.
Key Responsibilities- Manage daily content planning, publishing, and active community engagement across Instagram, Facebook, TikTok, and X.
- Review all digital content for platform compliance and brand alignment prior to publication.
- Design, execute, and optimize high-performing Meta and TikTok paid advertising campaigns.
- Track, analyze, and report on social media metrics and campaign performance, focusing on engagement, audience growth, lead generation, cost per lead (CPL), and return on ad spend (ROAS).
- Monitor emerging platform trends, algorithm updates, and competitor activities to maintain our competitive edge.
- Collaborate closely with the Content, Production, and Business Conversion teams to align social strategy with broader business goals.
- Bachelor Degree or HND in Marketing, Mass Communication, or a related field.
- 4 to 8 years of proven, hands-on social media management experience.
- Demonstrated expertise in managing brand presence on Instagram, Facebook, TikTok, and X.
- Strong, measurable experience utilizing Meta Ads Manager and TikTok Ads Manager to drive results.
- Comprehensive knowledge of digital content policies, advanced analytics, persuasive copywriting, and modern social media management tools.
- A robust portfolio or proven track record demonstrating successful account growth and high-conversion paid campaigns.
- Prior experience in the automotive industry, sales, or B2C lead-generation is a distinct advantage.
- Competitive salary package with performance-based incentives.
- Opportunity to work with cutting-edge luxury electric vehicles and a fast-growing international brand.
- Dynamic, innovative, and collaborative work environment in Lagos, Nigeria.
- Clear pathways for professional development and career advancement.