About the Role
Pivotage Consulting is a leading human resources solutions provider dedicated to bridging the gap between business reality and corporate vision. We are currently recruiting a dynamic SEO Specialist to join our talent pool and scale organic reach for our client in the fast-paced gaming and iGaming sector. If you possess deep knowledge of the Nigerian betting market and a proven track record in search engine optimization, we want to hear from you.
Key Responsibilities- Develop and execute comprehensive SEO strategies tailored specifically for gaming and sports betting websites.
- Conduct thorough keyword research focused on Nigerian gaming search trends to capture high-value traffic.
- Optimise website content, landing pages, and metadata to maximize conversion and engagement rates.
- Manage technical SEO audits, site architecture, internal linking structures, and search engine indexing.
- Plan and implement effective off-page SEO and authoritative link-building campaigns.
- Monitor and report on organic traffic, keyword rankings, and overall performance using GA4, Google Search Console, Ahrefs, and SEMrush.
- Identify innovative opportunities to enhance visibility across traditional Google Search as well as emerging AI search platforms.
- Analyze competitor landscapes to deliver actionable insights and strategic recommendations.
- Minimum of 5 years of hands-on SEO experience, with verifiable success in the gaming, iGaming, or sports betting industry.
- Deep understanding of technical, on-page, and off-page optimization best practices.
- Proficiency with industry-standard tools including Google Analytics 4, Google Search Console, Ahrefs, and SEMrush.
- Comprehensive understanding of the Nigerian search market dynamics and local gaming terminology.
- Familiarity with Generative Engine Optimization (GEO) and AI search visibility principles is an added advantage.
- Exceptional analytical, problem-solving, and cross-functional reporting skills.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth within a forward-thinking HR and consulting ecosystem.
- Collaborative and vibrant work environment with industry experts.