About the Role
Lamlan Digital Limited is Africa's top-rated Digital Marketing and Music Publishing company located on the Island of Lagos. We are currently seeking a data-driven Senior Media Buyer and Digital Marketing Executive to join our dynamic growth team. In this pivotal role, you will design, execute, and scale high-performance paid ad campaigns across major digital platforms while spearheading innovative social media strategies and creative content concepts to maximize return on ad spend across diverse industries.
Key Responsibilities- Strategize, deploy, manage, and optimize high-budget ad campaigns across Google Ads, TikTok Ads, and Snapchat Ads to drive continuous ROI and ROAS.
- Monitor daily campaign performance, conduct rigorous A/B testing on ad copy, creative assets, and landing pages, and refine targeting to lower customer acquisition costs.
- Build multi-channel digital acquisition strategies mapped to full marketing funnels including awareness, retargeting, and conversion.
- Brainstorm and guide creative direction for high-converting ad creatives, social media content, and trending video ideas across platforms.
- Conduct regular advertising account audits and prepare transparent, data-backed reports detailing spend and actionable growth insights.
- Minimum of 5 years of active experience working in a reputable advertising or digital marketing agency with a trackable campaign record.
- Must present live or documented high-spend Google Ads dashboards demonstrating concrete measurable results and exceptional ROAS.
- Must possess valid, verifiable professional digital skills certifications such as Google Ads or Meta Certified Media Buying Professional.
- Deep technical proficiency with Google Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager.
- Must be based in or willing to relocate to Lagos, Nigeria.
- Competitive monthly net salary ranging from N350,000 to N500,000 based on experience and portfolio.
- Subsidized accommodation provided if required.
- Opportunities to lead high-impact international and regional client accounts within the Lamlan Group network.
- Collaborative, fast-paced agency culture focused on continuous innovation and professional development.