About the Role
Skipper Eye-Q Speciality Eye Hospital is a renowned international healthcare provider with a robust chain presence across India and Nigeria. We are dedicated to delivering world-class optical and surgical health services. We are currently seeking a results-driven and energetic Promotional Marketing Officer to drive patient acquisition, expand our corporate network, and elevate our brand presence in Nigeria. The ideal candidate will effectively bridge the gap between our clinical excellence and the community by promoting specialized treatments such as cataract surgeries, retina procedures, glaucoma management, laser vision correction, and routine eye screenings.
Key Responsibilities- Organize and coordinate community eye screening camps, corporate health talks, and neighborhood outreach programs to drive facility footfall and brand awareness.
- Identify, secure, and maintain strategic partnerships with corporate organizations, HMOs, and schools to build robust referral networks.
- Plan and execute targeted promotional campaigns for specialized eye care packages, seasonal discounts, and advanced clinical services.
- Manage the distribution of field marketing materials including flyers, brochures, and banners to maximize local visibility.
- Support localized marketing initiatives and engage with community groups to enhance brand loyalty and patient trust.
- Track, analyze, and submit regular performance reports on referral leads, outreach outcomes, and campaign ROI using MS Excel or CRM tools.
- Bachelor's Degree (B.Sc.) or Higher National Diploma (HND) in Marketing, Business Administration, Mass Communication, or a related field.
- Proven professional experience of 1 to 4 years in marketing, ideally within the healthcare, pharmaceutical, or hospitality sectors.
- Exceptional interpersonal, communication, networking, and direct field-marketing negotiation skills.
- High proficiency in Microsoft Office Suite, particularly MS Excel, with a basic understanding of digital promotion channels.
- Willingness to travel locally and interstate for mobile clinic activities, as well as availability for occasional weekend outreach events.
- Competitive salary with performance-based incentives and bonuses.
- Comprehensive health insurance coverage for employee and dependents.
- Opportunities for professional growth and career advancement within an international healthcare network.
- Dynamic and supportive work environment focused on community impact and clinical excellence.