About the Role
Alfred & Victoria Associates, a leading ICT solutions company in Nigeria, is seeking a results-driven Product / Brand Manager to lead our brand presence and commercial strategies. This role combines creativity and commercial insight to manage brand portfolios, execute digital marketing campaigns, and drive sales performance across our emerging market segments.
Key Responsibilities- Develop and implement advertising and promotional programmes for assigned products within established budgets.
- Execute comprehensive digital marketing strategies across all online channels to drive e-commerce and digital sales initiatives.
- Monitor business conditions, identify market opportunities, and analyze competitive activities within the industry.
- Manage the company social media presence, oversee content creation, and collaborate with the Graphic Artist for brand presentation.
- Track daily, monthly, and cycle sales performance, recommending strategic promotions to rectify any adverse variances.
- Prepare marketing briefs, train field staff on product knowledge, and collaborate on marketing clinical trials.
- Maintain optimum product inventory levels through regular liaison with the Store Manager and conduct routine market surveys.
- Bachelor Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in sales and marketing, or at least 2 years in brand management with a biological science background.
- Proven industry experience in healthcare, medical devices, aesthetics, or premium wellness sectors.
- Strong expertise in digital marketing, brand management, content strategy, and data analytics.
- Exceptional creativity, communication, and interpersonal skills.
- Competitive salary package with performance-based incentives.
- Health insurance and wellness benefits.
- Opportunities for professional development and career advancement.
- Collaborative and innovative work environment with a leading ICT company.