About the Role
Sabi Library, a premier executive-level professional development and strategic advisory platform founded by Monica Odeh in Lagos, Nigeria, is looking for a dynamic Performance Marketing Manager. Operating on our core motto, "Knowledge Builds Freedom," we believe targeted educational frameworks drive economic independence. In this role, you will spearhead our paid acquisition strategies to expand our reach and impact.
Key Responsibilities- Plan, launch, and manage high-impact paid advertising campaigns across Facebook, Instagram, Google, YouTube, and TikTok.
- Develop comprehensive strategies to increase customer acquisition, sales, and revenue through targeted paid media.
- Manage advertising budgets efficiently and optimize campaigns for maximum return on ad spend.
- Conduct thorough audience research, precise targeting, and strategic retargeting campaigns.
- Execute rigorous A/B testing on creatives, audiences, offers, and messaging to continuously improve performance.
- Monitor campaign metrics, including conversions, cost per acquisition, and total revenue.
- Set up and monitor advanced tracking, pixels, analytics, and conversion events.
- Collaborate closely with content and marketing teams to develop high-performing ad creatives.
- Continuously analyze performance data and scale profitable campaigns.
- Proven experience running profitable paid advertising campaigns with a track record of generating measurable revenue.
- Strong, hands-on knowledge of Meta Ads, Google Ads, YouTube Ads, and TikTok Ads.
- Deep understanding of sales funnels, conversion rate optimization, and customer acquisition.
- Excellent analytical skills and a heavily data-driven mindset.
- Demonstrated experience managing significant advertising budgets effectively.
- Competitive salary with performance-based incentives.
- Opportunities for professional growth within a visionary, knowledge-driven organization.
- Collaborative and innovative work environment in Lagos, Nigeria.