About the Role
Mantrac Nigeria Ltd, the authorised dealer for Caterpillar, SEM, and Perkins products, is looking for a dynamic and results-driven Marketing & Strategy Administrator. In this role, you will play a critical part in developing and executing marketing strategies, optimizing marketing channels, and analyzing campaign performance to drive business growth and maintain our industry leadership.
Key Responsibilities- Support the Customer Experience team in implementing CX initiatives and improving the Net Loyalty Score.
- Facilitate coverage strategy development, sales coverage analysis, and competitive tracking via Salesforce.
- Develop Salesforce reports to monitor customer activities, sales performance, and pipeline progression.
- Gather data on market trends, consumer behavior, and competitor activities to inform strategic planning.
- Liaise with procurement and third-party vendors to ensure timely execution of marketing jobs and compliance with requirements.
- Support the planning and execution of marketing campaigns, trade shows, conferences, and promotional events.
- Provide comprehensive market intelligence data to determine market share and identify new business opportunities.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2 years of professional experience in a marketing or strategy role.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and graphic design tools like CorelDRAW and Adobe Photoshop.
- Working knowledge of Salesforce CRM is highly desirable.
- Strong analytical, reporting, and visual communication skills.
- Competitive salary package and performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional training and career advancement within a global brand.
- Dynamic and collaborative work environment.