About the Role
Abuja World Academy (AWA), a premier co-educational British international school located in Jahi, Abuja, Nigeria, and owned by the prestigious The Regent Schools group, is seeking a talented and driven Marketing Officer. In this role, you will play a vital part in promoting our world-class, continuous education from crèche through to secondary school, helping us attract prospective families and strengthen our brand presence in the region.
Key Responsibilities- Develop and execute comprehensive marketing strategies to drive student recruitment and enrollment objectives.
- Manage Abuja World Academy's digital footprint, including social media platforms, website content, and online advertising campaigns.
- Plan and coordinate school events, open days, and community outreach programs to engage prospective parents and stakeholders.
- Create engaging promotional materials, newsletters, brochures, and digital content aligned with the school brand guidelines.
- Monitor and analyze marketing campaign performance using analytics tools to optimize future outreach efforts.
- Conduct market research to identify educational trends, competitor strategies, and new opportunities for brand growth.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven professional experience in marketing, preferably within the education sector or a service-oriented environment.
- Exceptional written and verbal communication skills with a strong eye for detail.
- Proficiency in digital marketing tools, social media management platforms, and basic graphic design software.
- Strong interpersonal skills with the ability to engage professionally with parents, staff, and the wider community.
- Demonstrated creativity and a proactive approach to problem-solving and campaign execution.
- Competitive salary package commensurate with experience and qualifications.
- Opportunities for professional development within a renowned educational group.
- A vibrant, supportive, and modern working environment in the heart of Abuja.