About the Role
Nile University of Nigeria, a prestigious multidisciplinary institution in Abuja and a proud member of Honoris United Universities, is seeking a talented and results-driven Marketing Officer to join our vibrant Marketing Department. In this role, you will play a crucial part in promoting our diverse academic programmes, driving student enrollment, and strengthening our market position through innovative campaigns and strategic outreach.
Key Responsibilities- Execute comprehensive marketing campaigns across both digital and traditional channels to support student recruitment goals.
- Conduct thorough market and competitor research to identify emerging trends and student demographics.
- Monitor and evaluate campaign performance metrics, KPIs, and track prospective student leads through the marketing funnel.
- Support lead generation, conversion initiatives, and manage accurate marketing databases.
- Develop engaging marketing content, campaign briefs, and coordinate digital activities across social media and email platforms.
- Collaborate closely with creative and communications teams to produce high-quality promotional materials.
- Provide active support for university events, exhibitions, webinars, and specialized programme launches.
- Prepare detailed campaign performance reports and analyze customer insights to optimize future strategies.
- Bachelor degree in Marketing, Business Administration, Communications, Economics, or a related field.
- 2 to 4 years of proven experience in marketing, digital marketing, sales, or market research.
- Demonstrated proficiency in digital marketing platforms, social media management, and advanced Excel reporting.
- Strong analytical, written, and verbal communication skills with high personal and professional integrity.
- Prior experience with CRM software and marketing analytics tools is considered a strong advantage.
- Competitive salary package commensurate with experience and industry standards.
- Opportunities for professional growth and career advancement within a leading tertiary institution.
- A collaborative, dynamic, and intellectually stimulating work environment in the heart of Abuja.