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Marketing Manager

Yosnita Farm | Lagos, Nigeria

Full-Time Posted 1 day ago 8 views

About the Role

Yosnita Farm is a rapidly expanding crop farm located along the Ibadan-Abeokuta Road in Ogun State, Nigeria, specializing in cassava, maize, and vegetable production. We are currently seeking a dynamic and creative Marketing Manager to lead our brand development, digital marketing, and market expansion initiatives to support our growing agricultural enterprise.

Key Responsibilities
  • Develop and implement comprehensive agricultural marketing strategies aligned with the company's business objectives and revenue goals.
  • Strengthen corporate identity, brand positioning, and market presence across digital and traditional channels.
  • Plan and execute digital marketing campaigns, social media strategies, and email marketing to drive brand awareness and lead generation.
  • Conduct market research, competitor analysis, and identify opportunities for agricultural market expansion in Nigeria.
  • Coordinate promotional materials, corporate profiles, and stakeholder engagement activities.
  • Collaborate with management and technical teams to support business development, client acquisition, and sales initiatives.
  • Monitor marketing KPIs, evaluate campaign performance, and manage budgets efficiently.

Qualifications
  • Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
  • Minimum of 5 years of proven experience in marketing, brand management, or business development.
  • Strong expertise in digital marketing, content creation, social media management, and B2B marketing.
  • Excellent written, verbal communication, and interpersonal skills.
  • Strong analytical mindset with proficiency in digital marketing tools and CRM platforms.
  • Demonstrated ability to drive brand visibility and generate qualified business leads in a growing corporate environment.

Benefits
  • Competitive salary based on qualifications and experience.
  • Performance-based incentives and bonuses.
  • Opportunities for professional career development within a growing agricultural enterprise.
  • A dynamic, collaborative, and innovative work environment.

Skills

Marketing Strategy Digital Marketing Brand Management B2B Marketing Lead Generation Market Research Content Creation
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