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Marketing Executive

Lounge FM Benin | Edo, Nigeria

Full-Time Posted 1 day ago 2 views

About the Role

Lounge FM Benin is a newly expanding branch of the Ann Obaseki-owned Lounge Network, bringing its signature urban music and culture sound to the vibrant city of Benin. We are currently seeking dynamic and results-driven Marketing Executives to join our growing team. In this exciting role, you will play a pivotal part in establishing our market presence by driving advertising sales, forging strong partnerships with premium brands, and executing innovative campaigns that resonate with our unique listeners.

Key Responsibilities
  • Drive advertising sales and meet revenue targets across broadcast and digital platforms.
  • Identify, pitch, and secure new business opportunities with local and national premium brands.
  • Manage and nurture long-term client relationships to ensure high retention and satisfaction.
  • Execute targeted marketing campaigns focusing on legacy audiences and nostalgia marketing.
  • Collaborate with the programming and production teams to create bespoke sponsored content packages.
  • Conduct market research to identify emerging advertising trends and competitor strategies in the Benin media landscape.

Qualifications
  • Bachelor's degree or HND in Marketing, Mass Communication, Business Administration, or a related field.
  • Proven work experience in media sales, marketing, or brand management, preferably within the radio or broadcast industry.
  • Deep understanding of the Benin City media market and urban pop culture.
  • Exceptional negotiation, communication, and interpersonal skills.
  • Ability to work independently and meet ambitious sales targets in a fast-paced environment.
  • Strong existing network of corporate clients and advertising agencies is a distinct advantage.

Benefits
  • Competitive base salary with attractive performance-based commission structures.
  • Health insurance and other welfare benefits.
  • Opportunities for professional growth and career advancement within a rapidly expanding media network.
  • A creative, dynamic, and energetic work environment in the heart of Benin City.

Skills

Advertising Sales Client Relationship Management Nostalgia Marketing Media Planning Negotiation Market Research
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