About the Role
PiggyTech Global Limited (PiggyVest) is the leading financial platform helping individuals and businesses save and invest with ease. We are looking for a dynamic Head of Marketing to lead our marketing function across Piggytech and its suite of products, working closely with the Chief Marketing Officer to translate business goals into a comprehensive marketing strategy.
Key Responsibilities- Develop and execute an integrated marketing strategy that balances brand building with customer acquisition, activation, and long-term retention.
- Define and maintain clear positioning for Piggytech and its product brands, ensuring cultural relevance and consistency for the Nigerian market.
- Lead go-to-market strategies for new products and features, partnering closely with Product, Engineering, and Customer Success teams.
- Oversee multi-channel customer acquisition, campaigns, public relations, and strategic partnerships to scale our reach.
- Build, mentor, and lead a high-performing marketing team, fostering a culture of ownership, creativity, and continuous improvement.
- Manage marketing budgets, operational workflows, and agency relationships while establishing robust performance metrics.
- At least 10 years of progressive marketing experience, with a minimum of 5 years in senior leadership managing strategy and budgets.
- Proven track record of scaling consumer brands, driving user acquisition, and optimizing customer lifetime value.
- Strong background in fintech or financial services, with a deep understanding of trust-building and responsible customer communication.
- Exceptional knowledge of Nigerian consumers, digital media, and cultural landscapes.
- Outstanding commercial acumen, creative judgment, and stakeholder management skills.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance and wellness benefits.
- Opportunities for professional growth in a fast-paced fintech environment.
- Collaborative and innovative work culture with hybrid work options.