About the Role
Elvaridah is a premier Business Development Company dedicated to helping businesses start, improve, differentiate, and expand. We are looking for an experienced and visionary Head, Growth & Marketing to join our leadership team in Nigeria. In this pivotal role, you will define and execute our comprehensive growth and commercial strategy, scaling our brands and driving measurable revenue growth across multiple channels.
Key Responsibilities- Develop and execute a group-wide growth strategy, identifying lucrative market segments, strategic partnerships, and new commercial opportunities.
- Lead full-funnel acquisition strategies spanning paid ads, organic search, events, and referrals to generate high-quality MQLs, SQLs, and revenue.
- Oversee digital and performance marketing initiatives, including SEO, SEM, email marketing, content strategy, and website conversion rate optimization.
- Strengthen brand positioning and messaging for Thelix Holdings, its Strategic Business Units (SBUs), and executive brands.
- Build robust analytics frameworks to monitor key metrics such as CAC, LTV, ROMI, pipeline velocity, and revenue attribution.
- Collaborate cross-functionally with Product, Sales, Operations, and Media teams to optimize go-to-market execution and customer retention.
- Build, mentor, and lead a high-performing growth and marketing team, managing departmental budgets, agencies, and marketing tech stacks.
- Drive strategic projects including new product launches, regional expansion, and high-impact market entry initiatives.
- Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field.
- Minimum of 8+ years of progressive experience in growth marketing, sales, demand generation, or commercial strategy.
- At least 4+ years of proven experience building, leading, and coaching high-performing marketing teams.
- Demonstrated track record of scaling revenue and successfully managing multi-channel marketing budgets.
- Desirable experience within fast-growth tech sectors such as SaaS, FinTech, EdTech, AI, or ImmigrationTech, alongside relevant professional certifications (Google Ads, HubSpot, Salesforce).
- Competitive salary and performance-based incentives.
- Opportunity to shape the growth trajectory of a diversified business holding.
- Dynamic, collaborative, and innovation-driven work environment.
- Continuous professional development and leadership growth opportunities.