About the Role
Detail and Avedia is an Integrated Solution Consulting agency on a mission to develop incremental value for our clients through our unrestricted view of the African business environment - in verifiable ways. We are currently seeking a dynamic and results-driven Digital Marketing Specialist with strong expertise in SEO, paid advertising, programmatic advertising, and website management to join our growing team in Nigeria.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies across multiple platforms to drive client growth.
- Plan, manage, and optimise sponsored advertising campaigns across Google Ads, Meta Ads, and programmatic platforms.
- Implement advanced SEO strategies to improve organic search rankings, visibility, and website traffic.
- Manage and maintain company and client websites, including content updates and landing page optimisation.
- Monitor campaign performance, advertising budgets, and return on ad spend (ROAS) to ensure maximum profitability.
- Set up and monitor analytics, conversion tracking, and comprehensive campaign measurement tools.
- Conduct thorough keyword research, competitor analysis, audience targeting, and A/B testing.
- Prepare detailed campaign performance reports with actionable insights and strategic recommendations.
- Collaborate closely with creative, media, content, and client service teams to achieve overarching campaign objectives.
- Bachelor's Degree in Marketing, Mass Communication, or a related field.
- Minimum of 4-5 years of proven experience in Digital Marketing, SEO, Paid Advertising, or a similar role.
- Hands-on experience with Google Ads, Meta Ads Manager, and programmatic advertising platforms.
- Strong analytical, reporting, problem-solving, and campaign optimisation skills.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth and continuous learning within a leading consulting agency.
- A collaborative, dynamic, and innovative work environment.