About the Role
Aldelia Limited is a globally recognized recruitment and workforce solutions leader specializing in the oil, gas, and technical sectors, known for delivering exceptional local content and international resourcing strategies. We are currently looking for a talented and dynamic Digital Marketing Officer to execute comprehensive digital marketing strategies across our diverse brands and business units. In this role, you will play a pivotal part in strengthening our digital footprint, driving brand engagement, and supporting our overarching business growth objectives in a fast-paced environment.
Key Responsibilities- Execute comprehensive digital marketing campaigns across multiple brands and communication channels.
- Manage corporate social media platforms and develop compelling, engaging content for various audiences.
- Plan, optimize, and monitor paid advertising campaigns across key platforms including Google and Meta.
- Oversee email marketing campaigns and maintain consistent customer communications.
- Update and maintain website content to ensure accuracy and a seamless user experience.
- Implement effective SEO and SEM strategies to continuously improve online visibility and web traffic.
- Identify and develop influencer and digital partnership opportunities to expand brand reach.
- Track campaign performance, leads, engagement, conversions, and ROI using analytical tools.
- Conduct thorough market and competitor research to stay ahead of industry trends.
- Prepare detailed digital marketing reports and recommend data-driven campaign improvements.
- Support lead generation and online sales initiatives to drive revenue growth.
- Bachelor Degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field.
- Minimum of 4 to 6 years of relevant digital marketing experience in a corporate or agency environment.
- Proven hands-on experience in social media management and successful digital advertising.
- Strong content creation, storytelling, and copywriting skills with an eye for detail.
- Good technical knowledge of SEO, SEM, email marketing, and website management systems.
- Proficiency with Google Ads, Meta Ads, Google Analytics, and similar digital marketing tools.
- Strong analytical, creative, communication, and organizational skills.
- Prior experience with influencer marketing or working within digital agencies is an added advantage.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional growth and career advancement within a global organization.
- Collaborative, dynamic, and innovative work environment with supportive teams.