About the Role
Fadac Resources is partnering with the foremost luxury goods company in Nigeria, boasting a diversified portfolio of over 13 prestigious global brands, to recruit a dynamic and results-driven Digital Marketing Officer. In this role, you will play a pivotal part in elevating our client's digital presence, engaging high-net-worth audiences, and driving online customer acquisition and retention in the competitive Nigerian luxury market.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies to drive brand awareness and customer acquisition for luxury retail portfolios.
- Manage and optimize digital marketing channels, including social media platforms, email marketing, SEO, and paid advertising campaigns such as Google Ads and Facebook Ads.
- Oversee content creation initiatives, producing engaging copy and visual assets for blog posts, social media channels, and targeted email campaigns.
- Analyze, track, and report on campaign performance metrics, utilizing tools like Google Analytics to measure conversion rates, click-through rates, and ROI.
- Manage allocated digital marketing budgets effectively, ensuring optimal resource allocation and maximum return on investment.
- Collaborate closely with creative, product, and customer service teams to maintain brand consistency and execute unified marketing campaigns.
- Stay ahead of emerging digital marketing trends, luxury sector innovations, and technological best practices to continuously improve marketing efforts.
- Minimum of 3 years of proven experience in digital marketing, preferably within retail, luxury goods, or agency environments in Nigeria.
- Demonstrated expertise across multiple digital channels, including social media management, email marketing, SEO, and paid advertising.
- Strong analytical skills with hands-on experience using Google Analytics and other marketing measurement tools.
- Exceptional content creation and copywriting skills with a portfolio of engaging digital campaigns.
- Strong project management abilities, with a track record of handling multiple projects simultaneously under tight deadlines.
- Excellent communication, interpersonal, and cross-functional collaboration skills.
- High adaptability to changing business needs, market trends, and strategic priorities.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional growth and career advancement within a prestigious luxury retail environment.
- Health insurance and other attractive employee welfare benefits.
- Dynamic, creative, and supportive work culture in Lagos, Nigeria.