About the Role
Alan & Grant is partnering with an innovative real estate development company dedicated to resolving the housing deficit in Africa. We are seeking a talented Digital Marketer to develop and execute digital campaigns that drive visibility for property listings, generate qualified leads, and support sales conversions. This role focuses on real estate digital advertising, engaging content creation, social media management, and SEO/SEM to maximize property search visibility across digital channels in the Nigerian market.
Key Responsibilities- Plan and execute comprehensive digital campaigns for property listings, project launches, and corporate branding.
- Manage social media platforms, property listing sites, website content, and active online community engagement.
- Optimise SEO and SEM strategies to improve property search rankings and enhance overall lead quality.
- Track campaign performance and deliver actionable reports that support strategic sales decision-making.
- Collaborate closely with sales, creative, and marketing teams to maintain consistent and compelling brand messaging.
- Create engaging multimedia content, including video, copy, and visuals, tailored for social media and property promotions.
- Analyse online user behaviour and optimise marketing funnels for better lead conversion rates.
- Manage digital advertising budgets efficiently while ensuring a strong return on investment on paid campaigns.
- Monitor emerging market trends and competitor activity within the real estate digital marketing space.
- Maintain the company’s online reputation and significantly enhance digital visibility across multiple channels.
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- 2 to 4 years of proven experience in digital marketing; direct real estate industry experience is a distinct advantage.
- Proficiency in running social media ads, Google Ads, managing property listing platforms, and utilizing web analytics tools.
- Strong copywriting, visual communication, and overall content marketing skills.
- Demonstrated ability to analyse complex data for campaign optimisation and lead conversion improvement.
- Familiarity with property tech trends and digital real estate marketing strategies in Nigeria.
- Competitive salary package commensurate with industry standards and experience.
- Opportunities for professional growth and career advancement within a dynamic advisory and business environment.
- Collaborative, innovative, and inclusive workplace culture that values employee performance and productivity.