About the Role
Princeps Credit Systems Limited (Credit Wallet) is seeking a driven and innovative Digital Marketer to spearhead our online presence and accelerate business growth through strategic digital campaigns. In this pivotal role, you will enhance brand visibility, generate high-quality loan leads, and maximize conversion rates across all our digital platforms, helping us make financial loans easily accessible to Nigerians.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies to promote our financial products and services across multiple online platforms.
- Create, manage, and distribute engaging content for our website, social media channels, and targeted email marketing campaigns.
- Optimize website content and landing pages for Search Engine Optimization (SEO) to drive organic traffic and improve user experience.
- Plan, execute, and optimize paid digital advertising campaigns, including PPC, display ads, and retargeting initiatives, to generate qualified leads.
- Monitor and analyze key performance indicators (KPIs) such as website traffic, conversion rates, and ROI to measure campaign effectiveness.
- Conduct thorough market research and competitor analysis to identify emerging trends, opportunities, and areas for strategic improvement.
- Collaborate closely with sales, design, and development teams to ensure digital marketing initiatives align with broader business goals.
- Bachelor's degree in Marketing, Mass Communication, or a related field.
- Minimum of 3 years of proven experience in a digital marketing role, preferably within the fintech or financial services industry.
- Strong working knowledge of digital channels including SEO, SEM, social media management, email marketing, and content creation.
- Proficiency in industry tools such as Google Analytics, Google Ads, Meta Ads Manager, and CRM software.
- Exceptional analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
- Creative problem-solving abilities, strong attention to detail, and a results-driven mindset focused on business growth.
- Competitive salary with performance-based incentives.
- Opportunities for professional growth and career advancement in a fast-paced fintech environment.
- Collaborative, dynamic, and inclusive workplace culture.