About the Role
Stella Maris Schools in Abuja, a premier private educational institution offering nursery, primary, and secondary education, is seeking a results-oriented Digital Growth Communication Manager. In this role, you will spearhead our digital acquisition activities, oversee campaign performance, and drive prospective family engagement to boost student enrolment across our Abuja locations.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies aligned with school enrolment goals.
- Manage paid campaigns across Google Ads, Meta Ads, and other channels within approved budgets.
- Optimize the school website and online enquiry journey to maximize conversion rates.
- Monitor web traffic, lead sources, and campaign costs using advanced analytics.
- Collaborate closely with the admissions team to track leads, campus visits, and enrolments.
- Coordinate creative content assets with the Social Media Manager and wider communication staff.
- Conduct continuous market research to identify local educational demands and competitor activities.
- Bachelor's degree or HND in Marketing, Digital Marketing, Business Administration, or related fields.
- Minimum of 3 years of proven experience in performance marketing, digital acquisition, or growth strategies.
- Strong proficiency in website analytics, campaign tracking tools, and ROI reporting.
- Demonstrated success in lead generation, conversion rate optimization, and digital funnel management.
- Exceptional analytical, project coordination, and cross-functional collaboration skills.
- Prior experience in the education sector or service-based industries is a distinct advantage.
- Competitive salary package commensurate with experience and qualifications.
- Opportunities for professional development within a reputable educational institution.
- A collaborative and dynamic work environment in the heart of the FCT.