About the Role
The Kids' Rock Arena School, a prestigious day and boarding school located in Magbon, Badagry, Lagos, is looking for a dynamic and results-driven Digital Analyst to join our vibrant team. In this role, you will play a crucial part in shaping our digital footprint, ensuring that our blend of Montessori, Early Years, and British curricula reaches prospective families effectively. If you have a passion for data-driven storytelling and educational marketing, we want to hear from you.
Key Responsibilities- Analyze website traffic, social media metrics, and overall digital platform performance to identify trends and growth opportunities.
- Track user engagement and conversion rates, providing actionable insights to improve our online reach and visibility.
- Collaborate with the administrative and marketing teams to design, execute, and measure the success of digital campaigns.
- Generate comprehensive reports on key performance indicators (KPIs) to guide strategic decision-making and resource allocation.
- Monitor competitor digital strategies within the Nigerian educational sector to ensure our school remains a top choice for parents.
- Ensure optimal user experience across all school digital channels, including the official website and social media handles.
- Possession of a relevant Bachelor's degree in Marketing, Data Analytics, Computer Science, Information Technology, or a related field.
- Proven professional experience in digital analytics, tracking, and performance reporting.
- Strong proficiency in using web analytics tools such as Google Analytics, social media insights, and SEO tools.
- Exceptional analytical skills with the ability to translate complex data into clear, actionable recommendations.
- Excellent communication and interpersonal skills, with the ability to work effectively within a school environment.
- Candidates residing in or close to Badagry or Lagos Mainland will have an added advantage.
- Competitive salary package commensurate with experience and qualifications.
- A collaborative, supportive, and growth-oriented work environment in a leading educational institution.
- Opportunities for professional development and continuous learning in digital education trends.
- Access to school facilities and a vibrant community dedicated to child development.