Digital Ads Specialist

About the Role

Neo Homes Limited is a rapidly growing property development and management company dedicated to delivering exceptional housing solutions across Abuja and Delta State. Established in 2023, we are committed to closing the housing deficit by building quality, functional homes that create lasting value for investors, buyers, and sellers. We are currently looking for a dynamic Digital Ads Specialist to join our innovative marketing team and accelerate our market reach through targeted paid advertising.

• Plan, create, manage, and optimise paid advertising campaigns across Facebook, Instagram, Google, and other relevant digital platforms.
• Develop effective advertising strategies to promote properties, land sales, and high-value real estate investment opportunities.
• Generate qualified leads and drive property enquiries, site inspections, and direct sales conversions.
• Monitor campaign performance, manage advertising budgets, and track cost per lead and conversion rates.
• Conduct thorough audience research and implement precise targeting and retargeting strategies.
• Collaborate closely with marketing and creative teams to produce compelling ad creatives, ad copy, and campaign content.
• Analyse campaign data and deliver regular performance reports featuring actionable recommendations.
• Continuously perform A/B testing and campaign optimisations to maximise return on advertising spend (ROAS).

• A bachelor's degree, HND, or relevant professional certification in Marketing, Digital Marketing, Business Administration, or a related field.
• Proven professional experience in managing successful paid digital advertising campaigns.
• Mandatory previous working experience within the real estate property development industry.
• Demonstrable, hands-on knowledge of Meta Ads Manager, Google Ads, and other key ad networks.
• Strong understanding of lead generation funnels, advanced audience targeting, conversion tracking, and campaign optimisation.
• Exceptional analytical skills with the ability to interpret data and deliver measurable business results.
• Excellent communication, interpersonal, and problem-solving abilities.
• A results-oriented mindset with the capability to work independently, meet strict targets, and thrive in a fast-paced environment.

• Competitive salary package commensurate with experience and proven track record.
• Opportunities for professional growth and career advancement within a leading real estate firm.
• Dynamic, collaborative, and supportive work environment in the heart of Abuja.
• Performance-based bonuses and incentives tied to lead generation and sales milestones.

Skills