About the Role
StyledByLayo is a premier womenswear fashion brand renowned for bespoke, high-end designs that combine exceptional craftsmanship with confidence, class, and individuality. Frequently worn by prominent media personalities and showcased at high-profile events, our brand continues to set new standards in Nigerian luxury fashion. We are currently seeking an ambitious and visionary Creative Marketing Strategist to join our innovative team in Lagos and help propel our brand to new heights.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies to elevate brand visibility and drive sales.
- Plan, create, and manage engaging content across all social media platforms, aligning with brand aesthetics.
- Collaborate with influencers, media personalities, and stylists to secure high-profile placements and brand partnerships.
- Analyze marketing metrics and consumer trends to optimize campaign performance and ROI.
- Oversee the creation of compelling visual and written marketing materials for campaigns, newsletters, and digital ads.
- Manage the brand calendar for product launches, seasonal collections, and special events.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience as a marketing strategist or similar role within the fashion, luxury, or creative industry.
- Strong understanding of the Nigerian fashion landscape, digital marketing trends, and social media algorithms.
- Exceptional copywriting, visual storytelling, and communication skills.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Strong portfolio demonstrating successful past marketing campaigns and brand growth.
- Competitive salary with performance-based bonuses.
- Opportunity to work closely with top-tier media personalities and industry leaders.
- Creative and dynamic work environment within the luxury fashion sector.
- Generous employee discounts on bespoke StyledByLayo pieces.
- Continuous professional development and career growth opportunities.