About the Role
M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go solar energy, we have evolved into one of the world's most advanced connected asset financing platforms. We are currently looking for a talented Content Lead to join our Marketing Team in Nigeria as we scale our impact, driving digital and financial inclusion through powerful storytelling and brand positioning.
Key Responsibilities- Develop and lead the overarching storytelling direction for the M-KOPA brand in Nigeria, transforming internal stories, customer experiences, and cultural moments into engaging content.
- Write and refine high-converting, on-brand copy for social media campaigns, website content, blogs, landing pages, and email newsletters.
- Collaborate closely with designers, video editors, and content creators to produce thumb-stopping short-form videos, engaging captions, and dynamic visual assets.
- Manage comprehensive content calendars and ensure consistent messaging across blog, email, social, and paid advertising channels.
- Research, draft, and optimize blog articles for SEO, readability, and maximum distribution.
- Monitor local and global creative trends, platform updates, and audience behaviors, specifically across TikTok, Instagram, Facebook, and YouTube.
- At least 3 years of demonstrable experience in a senior creative, copy, or content leadership role, ideally within a fast-paced advertising or creative agency environment.
- Exceptional copywriting and editing skills with a sharp eye for voice, tone, headlines, and thumb-stopping formats.
- Deep understanding of the Nigerian consumer landscape, digital culture, and regional social media habits.
- Proven ability to manage content production workflows and articulate creative concepts clearly to non-creative stakeholders.
- Strong portfolio demonstrating successful multi-channel campaigns, engaging storytelling, and SEO-optimized digital content.
- Competitive salary and performance-based incentives.
- Opportunity to work with a mission-driven, global FinTech pioneer transforming lives across Africa.
- Collaborative and dynamic work environment with significant creative autonomy.
- Continuous professional development and career growth opportunities.