About the Role
FrieslandCampina WAMCO Nigeria PLC, a leading multinational manufacturing company and affiliate of Royal FrieslandCampina, is seeking a dynamic and results-driven Channel and Category Development Manager. Headquartered in Ikeja, Lagos, with a nationwide distribution network, we are dedicated to nourishing Nigerians with quality dairy products while offering an environment where your career can truly flourish.
Key Responsibilities- Develop and execute short- and long-term channel and customer strategies to drive volume growth and strengthen commercial partnerships across priority channels.
- Design, implement, and continuously improve the Customer Look of Success framework to guarantee superior in-store visibility and execution standards.
- Create integrated customer activity calendars and optimize trade investments to maximize business performance based on retail and shopper insights.
- Collaborate closely with Marketing, Sales Operations, Finance, and Supply Chain to deliver impactful commercial programs and support new product launches.
- Monitor retail trends, competitor activities, and shopper behavior to identify new growth opportunities and conduct post-promotion evaluations.
- Bachelor degree in any discipline; an MBA is an added advantage.
- Minimum of 7 years of FMCG experience in Sales, Shopper Marketing, Trade Marketing, or Channel Development, with at least 2 years in Sales Management.
- Minimum of 2 years of hands-on field sales experience in Nigeria.
- Strong understanding of the Nigerian retail landscape across General and Modern Trade.
- Exceptional analytical skills with proven capability to translate retail data into strategic business decisions.
- Competitive remuneration package with flexible ways of working.
- Structured training, coaching, and opportunities for local and international career mobility.
- A collaborative, global, yet deeply connected multinational work culture.