About the Role
KingMakers is the leading sports and digital entertainment platform company across the African continent, focused on creating opportunities that allow individuals and communities to realise their dreams. Through our proprietary technology and online platforms, we bring sports fans closer to the games they love. We are currently looking for a dynamic Brand, Media & Influencer Marketing Specialist to serve as the operational engine for BetKing's brand, media, and influencer activities in Nigeria, ensuring all campaigns are delivered on time, on brief, and within budget.
Key Responsibilities- Own day-to-day project management of brand marketing initiatives, driving projects from brief to delivery while maintaining timelines and trackers.
- Serve as primary point of contact for creative and media agencies, reviewing ATL campaigns, media plans, and proof of deployment.
- Manage BetKing's permanent brand ambassadors and campaign-based influencers against monthly calendars and regulatory requirements.
- Maintain the brand asset library, ensuring asset consistency, correct versioning, and availability across internal and external teams.
- Monitor competitor brand, media, and influencer activity, producing regular tracking reports with actionable insights.
- Liaise with procurement and vendors to manage purchase orders, invoices, and timely payments for all marketing projects.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in brand, media, or marketing project management within fast-paced consumer brands, agencies, betting, FMCG, or telecoms sectors.
- Proven expertise in managing creative/media agencies and influencer or brand ambassador relationships.
- Strong project management skills with the ability to handle multiple simultaneous initiatives under tight deadlines.
- Working knowledge of ATL campaign development, media planning, and procurement processes.
- Exceptional organizational, stakeholder-management, and analytical thinking skills with high attention to detail.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance coverage and wellness benefits.
- Opportunities for professional growth and career advancement within a leading African digital entertainment company.
- A collaborative, fast-paced, and innovative work environment with top-tier industry talent.