About the Role
Fact Base Consulting is currently recruiting a dynamic and result-oriented Brand Manager, Malt for one of our esteemed clients in the Fast-Moving Consumer Goods (FMCG) sector. In this exciting role, you will spearhead comprehensive marketing strategies, manage brand equity, and drive consumer engagement across diverse media channels within the Nigerian market.
Key Responsibilities- Plan, develop, and execute short-term and long-term marketing strategies, roadmaps, and annual plans for the assigned malt brand across various consumer connection and media platforms.
- Collate relevant data, analyze, and report on brand performance across multiple metrics and KPIs at advised periods.
- Review market research reports to deeply understand brand performance, consumer needs, and emerging market trends.
- Regularly gather, update, and advise key internal stakeholders on market intelligence regarding key competitive players within the malt category.
- Develop compelling briefs for brand campaigns that effectively communicate the brand’s message, values, and culture anchored on a Core Creative Idea.
- Manage the brand DME budget efficiently, implementing cost-effective strategies to drive optimum spend and ROI delivery across all budget line items.
- Ensure the integrity of brand databases and successfully manage the New Product Development (NPD) process for innovation projects with internal stakeholders.
- Possession of a B.Sc. or HND in Marketing, Business Administration, or another relevant discipline.
- Minimum of seven (7) years of relevant brand management experience, preferably within the FMCG or bottling industry in Nigeria.
- Strong problem-solving, project management, and decision-making skills with a proven track record of campaign execution.
- Exceptional analytical skills with the ability to translate consumer data into actionable marketing strategies.
- Excellent stakeholder management and cross-functional leadership abilities.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and leadership development within a leading FMCG network.
- Comprehensive health insurance and other corporate welfare benefits.