Brand Manager

Olam Agri | Kaduna, Nigeria

Full-Time Posted 3 weeks ago 52 views

About the Role

Olam Agri is a market-leading, differentiated food, feed, and fiber agribusiness with a global footprint and a deep understanding of emerging markets. We are currently seeking a strategic and results-driven Brand Manager to join our vibrant team in Nigeria. In this role, you will play a pivotal part in shaping our brand identity, developing impactful marketing plans, and driving product innovations that resonate with our consumers across diverse agricultural portfolios.

Key Responsibilities
  • Develop and execute comprehensive brand strategies, marketing plans, and product innovations to accelerate business growth.
  • Collaborate cross-functionally with sales, supply chain, and corporate teams to ensure absolute consistency in all brand-related decisions.
  • Analyze comprehensive market data, consumer trends, and brand performance metrics to determine return on investment (ROI) and optimize campaigns.
  • Monitor competitor activities and emerging market trends to identify new opportunities for market penetration.
  • Formulate and execute effective pricing and distribution strategies to maximize product reach and profitability.
Qualifications
  • Bachelor's degree or equivalent in Marketing, Business Administration, or a related field.
  • Minimum of 3 years of proven experience in brand management or general marketing within a fast-paced corporate environment, preferably in FMCG or agribusiness.
  • Strong analytical skills with the ability to interpret complex data and translate insights into actionable marketing strategies.
  • Exceptional cross-functional collaboration, project management, and interpersonal communication skills.
Benefits
  • Competitive salary package commensurate with industry standards.
  • Comprehensive health insurance coverage for employees and dependents.
  • Opportunities for professional development and continuous global career growth within a market-leading agribusiness.

Skills

Brand Management Marketing Strategy Market Analysis Pricing Strategy Product Innovation Cross-functional Leadership

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