Zonal Sales Manager (ZSM) – Wholesale Sales

AAVA Brands | Nigeria, Nigeria

Full-Time Posted today 1 view

About the Role

AAVA Brands Ltd, a proud member of the Chanrai Summit Group with a heritage dating back to 1890, is seeking a dynamic Zonal Sales Manager to drive our wholesale and commercial operations in Lagos, Southwest, Southeast, and South-South Nigeria. In this pivotal role, you will spearhead our market expansion efforts, connecting world-class spirits and alcoholic beverage brands to consumers through strategic trade channel development and robust distributor networks.

Key Responsibilities
  • Lead regional sales operations, territory development, and market expansion strategies across assigned zones.
  • Manage distributor relationships to optimize wholesale sales, inventory flow, and adherence to company targets.
  • Drive key account management and execute high-impact commercial negotiations.
  • Oversee on-trade sales performance across bars, restaurants, hotels, and licensed outlets.
  • Collaborate with marketing teams to implement effective trade marketing campaigns and brand activations.
  • Analyze market trends, competitor activities, and sales data to identify new growth opportunities.
Qualifications
  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Demonstrable sales experience within the Nigerian spirits or alcoholic beverages industry.
  • Strong expertise in wholesale sales, distributor management, and route-to-market dynamics.
  • Proven track record in key account management and successful commercial negotiations.
  • Excellent stakeholder management, leadership, and analytical skills.
  • Ability to travel regularly within the assigned regions.
Benefits
  • Competitive salary and performance-based bonus structure.
  • Comprehensive health insurance coverage.
  • Opportunities for professional growth within a globally respected group.
  • Company vehicle and communication allowances.

Skills

Wholesale Sales Distributor Management Key Account Management Commercial Negotiations Route-to-Market Trade Marketing Stakeholder Management
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