About the Role
Xiaomi Technology, founded in 2010 by serial entrepreneur Lei Jun, is driven by the belief that high-quality technology should be accessible to everyone. We create remarkable hardware, software, and internet services with the support of our passionate Mi fans. We are currently looking for a creative and results-driven Social Media Specialist to join our marketing team in Nigeria, playing a pivotal role in expanding our brand visibility through impactful digital campaigns, strategic PR, and engaging offline events.
Key Responsibilities- Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, and X while managing content calendars for consistent brand messaging.
- Plan and deliver integrated digital campaigns for major product launches, monitoring performance, audience insights, and ROI to optimize engagement.
- Build and manage a robust PR and KOL ecosystem, forging strategic partnerships with influencers, creators, and media outlets tailored to Xiaomi and POCO brand positioning.
- Lead end-to-end execution of PR campaigns, produce compelling press releases, and monitor media sentiment to strengthen brand influence.
- Plan and coordinate offline marketing activities, including product launches, channel meetings, fan events, and campus activations.
- Manage marketing budgets, evaluate vendor quotations, and track project expenditures to ensure maximum cost-efficiency.
- Conduct continuous market and competitor analysis to identify emerging trends, consumer insights, and growth opportunities.
- Proven professional experience in social media management, digital marketing, PR, and integrated campaigns within the Nigerian market.
- Strong understanding of content marketing, influencer collaborations, and consumer electronics trends.
- Demonstrated success in planning and executing both online and offline marketing activations.
- Exceptional project management, communication, stakeholder coordination, and vendor negotiation skills.
- Strong analytical capabilities with proficiency in interpreting marketing data, KPIs, and competitor insights.
- A genuine passion for the tech industry, smartphones, and innovative consumer electronics.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth within a fast-growing global technology brand.
- Dynamic, innovative, and collaborative work environment.
- Exclusive access to cutting-edge Xiaomi and POCO tech products.