About the Role
Xiaomi Technology is seeking a dynamic and creative Social Media Specialist to join our vibrant team in Nigeria. Founded in 2010 by serial entrepreneur Lei Jun, we believe that high-quality technology should be accessible to everyone. In this role, you will be at the forefront of shaping our digital footprint, managing influencer partnerships, and executing impactful campaigns for Xiaomi and POCO brands alongside our passionate Mi fans.
Key Responsibilities- Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, and X while maintaining consistent brand messaging.
- Plan and execute integrated digital campaigns, product launches, and promotional activities to maximize market reach and ROI.
- Build and manage a diversified media and KOL ecosystem, leading end-to-end PR and influencer campaigns from planning to performance evaluation.
- Plan and execute offline marketing activities including product launches, fan events, and campus activations in coordination with internal stakeholders and vendors.
- Manage marketing budgets, track project expenditures, review vendor quotations, and optimize resource allocation for cost efficiency.
- Monitor market trends, competitor activities, and consumer insights to identify growth opportunities and shape strategic marketing planning.
- Proven experience in social media management, digital marketing, PR, and integrated marketing campaigns within the tech or consumer electronics industry.
- Strong understanding of content marketing, social media trends, influencer marketing, and online/offline event planning.
- Excellent project management, communication, and stakeholder management skills with a collaborative mindset.
- Strong analytical skills with the ability to interpret marketing data, media sentiment, and competitor insights.
- Demonstrated experience in budget management and vendor coordination.
- A genuine passion for the tech industry, smartphones, and consumer electronics.
- Competitive salary package with performance-based incentives.
- Opportunities for career growth and professional development in a global technology leader.
- Dynamic, innovative, and inclusive work environment with a passionate team.
- Employee discounts on cutting-edge Xiaomi and POCO products and smart devices.