About the Role
LifeCare Connect (Nigeria) Limited is a leading Nigerian healthcare quality-management, accreditation, and digital health technology company. We are currently looking for a dynamic Social Media Manager to own our Group's public voice across all digital channels, building top-of-funnel awareness that seamlessly feeds our sales and business development pipeline while championing our Teal Trust brand identity across Ancestra Health, QualiSentinel, and JAPAC Accreditation.
Key Responsibilities- Manage LifeCare Connect's social media presence and content calendars across LinkedIn, Instagram, Facebook, X/Twitter, and other relevant platforms.
- Develop and execute comprehensive content strategies to build brand awareness and support lead generation initiatives.
- Produce and schedule engaging posts, graphics, short-form videos, and campaign creatives aligned with the Group's brand identity.
- Track engagement metrics and provide actionable pipeline-relevant insights to the Sales and Business Development team.
- Collaborate closely with the Business Development team to ensure consistent brand messaging across all markets.
- Support HR with recruitment advertising and employer-branding content campaigns.
- Coordinate with IT Operations to manage content updates across the company website.
- Monitor competitor activity and industry trends within the health-tech, quality-management SaaS, and accreditation sectors.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of professional social media management experience, preferably within B2B, health-tech, or professional services.
- Demonstrated expertise in copywriting alongside basic graphic design and video editing skills using tools like Canva, Adobe Creative Suite, or CapCut.
- Familiarity with modern social media analytics tools and multi-platform scheduling software.
- Deep understanding of the Nigerian and broader African digital and social media landscape.
- Competitive salary package with performance-based incentives.
- Opportunity to shape the digital presence of innovative brands in Africa's healthcare sector.
- Collaborative, fast-paced, and growth-oriented work environment.
- Continuous professional development and learning opportunities.