About the Role
The People Practice is partnering with a prestigious co-educational group of schools in Nigeria to find a creative, energetic, and digital-savvy Social Media Lead. In this dynamic role, you will act as the visual storyteller, capturing vibrant campus life, showcasing academic excellence, and executing digital campaigns that boost admissions and strengthen community engagement with parents and alumni.
Key Responsibilities- Plan, capture, and edit high-quality photos, graphics, and short-form videos (Reels, TikToks) covering daily school life and events.
- Manage day-to-day publishing and updates across Instagram, LinkedIn, Facebook, YouTube, and X.
- Write engaging copy for social media, digital newsletters, and prospective parent announcements while maintaining brand consistency.
- Maintain an active editorial calendar tied to academic terms, admissions cycles, and key educational dates.
- Monitor and respond professionally to comments, direct messages, and inquiries, routing leads to admissions when necessary.
- Track social media metrics and analytics to optimize future marketing campaigns and report on growth.
- Collaborate with school leadership and departments to ensure comprehensive media coverage of school activities.
- Bachelor’s degree in Mass Communication, Media, Marketing, English, or a related field.
- 2 to 4 years of hands-on experience in social media management, content creation, or digital marketing, preferably within education or lifestyle brands.
- Proficiency in mobile or DSLR photography, video editing tools like CapCut or Premiere Pro, and design platforms like Canva or Photoshop.
- Exceptional written and verbal English communication skills with keen attention to detail.
- Strong organizational skills to manage fast-paced campus event coverage alongside daily scheduling.
- Competitive salary package commensurate with experience.
- Opportunities for professional growth within a reputable educational institution.
- A collaborative, dynamic, and inspiring work environment.