About the Role
The People Practice is partnering with a prestigious co-educational group of schools in Nigeria to recruit a dynamic and creative Social Media Lead. In this vital role, you will serve as the primary visual storyteller, capturing vibrant campus life, highlighting academic achievements, and executing strategic digital campaigns that boost enrollment and strengthen parent and alumni engagement across all platforms.
Key Responsibilities- Plan, capture, and edit high-quality photography, short-form videos, Reels, TikToks, and graphics showcasing daily school life and events.
- Manage day-to-day posts, stories, and channel updates across Instagram, LinkedIn, Facebook, YouTube, and X.
- Write engaging copy for social media, digital newsletters, website updates, and prospective parent announcements.
- Maintain a dynamic editorial calendar aligned with academic terms, admissions cycles, and key educational events.
- Monitor and respond to community comments and direct messages professionally, routing inquiries to admissions.
- Track social media analytics and metrics to optimize ongoing digital marketing and outreach campaigns.
- Bachelor’s degree in Mass Communication, Media, Marketing, English, or a related field.
- 2 to 4 years of hands-on experience in social media management, content creation, or digital marketing within education, lifestyle, or youth brands.
- Proficiency in photography, video editing tools like CapCut and Premiere Pro, and design software such as Canva.
- Exceptional written and verbal communication skills with a strong command of English grammar and tone.
- Ability to comfortably interact with students, teachers, parents, and school leadership on campus.
- Competitive salary and performance incentives.
- Opportunities for professional development in education marketing.
- A collaborative, supportive, and dynamic work environment.