About the Role
Mobihealth International is a pioneering telemedicine and digital healthcare platform revolutionizing medical access across developing countries in Africa. As Africa's first comprehensive virtual care portal, we connect patients in Nigeria, Ghana, Kenya, and beyond with global medical experts through video consultations, quality diagnostics, and prescription services. We are seeking a creative and data-driven Social Media & Digital Marketing Manager to elevate our brand visibility, engage our audience, and scale our digital growth.
Key Responsibilities- Manage and execute the content strategy across all major social media platforms including Instagram, Facebook, X, LinkedIn, TikTok, and YouTube.
- Develop and execute high-converting paid ad campaigns across Meta, Google Ads, email marketing channels, and WhatsApp.
- Write compelling, patient-centric ad copy and social media content that drives user acquisition and brand awareness.
- Collaborate closely with the design and video production teams by providing clear creative briefs for multimedia assets.
- Track, analyze, and report on digital marketing performance using Google Analytics and Meta Business Suite to optimize ROI.
- Stay ahead of digital marketing trends, health tech innovations, and social media algorithms to maximize audience engagement.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 2 to 3 years of proven experience in social media and digital marketing, preferably within the health tech or healthcare sector.
- Demonstrated expertise in managing Meta Ads, Google Ads, Google Analytics, and Meta Business Suite.
- Proficiency with design and scheduling tools such as Canva, Hootsuite, Buffer, or similar platforms.
- Exceptional copywriting, editing, and verbal communication skills tailored to diverse digital audiences.
- Competitive salary package with performance-based incentives.
- Opportunity to work with a visionary, mission-driven team transforming healthcare delivery in Africa.
- Flexible working environment with remote work options.
- Continuous professional development and career growth opportunities within a fast-growing multinational health tech company.