About the Role
Fidelity Bank is ranked amongst the top 10 financial institutions in Nigeria, renowned for integrity, professionalism, and excellence in banking. We are seeking a dynamic, results-driven Retail Activation and Acquisition Manager based at our Head Office to spearhead our retail growth objectives. In this strategic role, you will collaborate with regional teams, branches, and Direct Sales Agents (DSAs) nationwide to accelerate New-to-Bank customer acquisition, enhance account activation, and drive sustainable deposit mobilization across diverse market segments.
Key Responsibilities- Develop and execute comprehensive nationwide strategies to drive New-to-Bank customer acquisition and expand our retail market share.
- Improve account usage, drive first-time funding, and actively reduce the volume of unfunded and dormant accounts.
- Partner with regional leadership and branches to grow Savings, Current Accounts, and other low-cost deposit portfolios.
- Coordinate nationwide activation campaigns, market storms, campus outreaches, and strategic partnership initiatives.
- Monitor DSA productivity, address field manning gaps, and implement performance optimization frameworks.
- Track regional acquisition metrics, deposit growth, and campaign conversion rates through rigorous MIS reporting.
- Collaborate with Digital Banking, Operations, and branch networks to resolve onboarding bottlenecks and enhance the customer journey.
- Minimum of a Bachelor's Degree in a relevant discipline from a recognized institution.
- At least 5 years of cognate banking experience, with a strong background in Retail Banking, Sales, Customer Acquisition, or Deposit Mobilization.
- Proven track record of managing large field sales networks or Direct Sales Agents (DSAs).
- Deep understanding of Nigerian retail banking products, market activation dynamics, and sales effectiveness strategies.
- Exceptional leadership, stakeholder management, analytical, and communication skills.
- Willingness to travel across Nigeria as required to support regional business objectives.
- Competitive salary and performance-based incentive structures.
- Comprehensive health insurance coverage for employee and dependents.
- Continuous professional development through world-class training programs and business schools.
- Dynamic, meritocratic work environment with clear career progression pathways.