About the Role
AAVA Brands Ltd, a dynamic company under the Chanrai Summit Group (Fareast Mercantile Co. Ltd) proudly operating in Nigeria since 1890, is seeking a driven Regional Sales Manager – On-Trade. In this pivotal role, you will spearhead our commercial growth across the Lagos, Southwest, Southeast, and South-South regions, connecting world-class spirits and alcoholic beverage brands to the Nigerian consumer by building robust partnerships within bars, hotels, restaurants, and other licensed venues.
Key Responsibilities- Develop and execute regional sales strategies to drive market expansion, territory development, and revenue growth within the on-trade channel.
- Manage wholesale relationships and oversee distributor performance to ensure optimal route-to-market dynamics and product availability.
- Lead key account management initiatives, driving high-impact commercial negotiations with major hospitality and nightlife partners.
- Collaborate with brand and trade marketing teams to execute compelling brand activations and consumer engagement campaigns.
- Monitor market trends, competitor activities, and regional performance metrics to identify new business opportunities and optimize sales operations.
- Mentor, manage, and evaluate regional sales teams to achieve ambitious revenue targets and uphold company standards.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Minimum of 5 to 7 years of demonstrable sales experience within the spirits or alcoholic beverages industry in Nigeria.
- Proven expertise in on-trade sales, wholesale management, and key account negotiations.
- Deep understanding of Nigerian trade channels, market dynamics, and route-to-market strategies.
- Exceptional commercial acumen, stakeholder management, and communication skills.
- A consistent track record of delivering measurable business results and driving regional profitability.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance and wellness benefits.
- Opportunities for professional development and career advancement within a historic, globally connected organization.
- Company vehicle, communication allowances, and other travel benefits necessary for regional oversight.