Regional Sales Manager (RSM) – Key Account Management (KAM)

AAVA Brands | Lagos, Nigeria

Full-Time Posted today 1 view

About the Role

AAVA Brands Ltd, a proud member of the Chanrai Summit Group with a heritage dating back to 1890, connects world-class brands to Nigerian consumers every day. We are currently seeking a dynamic and results-driven Regional Sales Manager (RSM) specialising in Key Account Management to spearhead our commercial operations across Lagos, the Southwest, Southeast, and South-South regions.

Key Responsibilities
  • Lead regional sales operations, territory development, and market expansion initiatives across designated Nigerian zones.
  • Manage key accounts and drive successful commercial negotiations to maximise profitability and market share.
  • Oversee wholesale sales and build robust distributor management systems to ensure smooth product availability.
  • Drive on-trade sales strategies encompassing bars, restaurants, hotels, and other licensed hospitality outlets.
  • Collaborate with marketing teams to execute impactful brand strategies, trade marketing campaigns, and consumer activations.

Qualifications
  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Proven professional experience within the spirits or alcoholic beverages industry in Nigeria.
  • Strong understanding of local trade channels and route-to-market dynamics.
  • Demonstrated expertise in wholesale operations, distributor management, and key account negotiations.
  • Exceptional commercial acumen, stakeholder management skills, and a track record of meeting revenue targets.

Benefits
  • Competitive salary package with performance-based incentives.
  • Comprehensive health insurance coverage.
  • Opportunities for professional growth and career advancement within a historic global group.
  • Dynamic and collaborative work environment.

Skills

Key Account Management Distributor Management Wholesale Sales On-Trade Sales Commercial Negotiations Route-to-Market Trade Marketing Territory Development
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