About the Role
iRecruiters Africa is seeking a dynamic and commercially driven Product Marketing Manager on behalf of our fast-growing fintech client. In this role, you will lead the charge in developing and executing comprehensive product marketing strategies that elevate product awareness, customer engagement, and business growth across the vibrant African payments ecosystem.
Key Responsibilities- Develop compelling product positioning and messaging for innovative payment solutions, aligning with market trends and customer pain points.
- Collaborate with Product Management, Sales, Marketing, Design, and Compliance teams to drive successful go-to-market strategies and feature launches.
- Create high-impact content, including whitepapers, case studies, blog posts, and sales enablement materials tailored for B2B audiences.
- Conduct thorough market research, competitor analysis, and customer feedback integration to refine messaging and uncover new growth opportunities.
- Define and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and optimize strategies through data-driven insights.
- Bachelor degree in Marketing, Business Administration, or a related field; an MBA is an added advantage.
- Minimum of 5 years of proven experience in B2B product marketing within the fintech or payments industry.
- Strong expertise in translating complex technical concepts into clear, engaging, and persuasive brand narratives.
- Demonstrated success in planning and executing comprehensive go-to-market strategies and product launches.
- Exceptional project management, stakeholder management, and cross-functional collaboration skills.
- Competitive salary package commensurate with industry experience.
- Opportunities for professional growth and career advancement within a leading talent network.
- A collaborative, innovative, and fast-paced work environment.