About the Role
eRecruiter Nigeria is redefining the recruitment and talent acquisition landscape across Africa. As a leading consulting and talent solutions brand, we leverage cutting-edge technology and cloud-based systems to deliver unparalleled service across multiple sectors. We are currently seeking a strategic and results-driven Product Marketing Manager to own our product positioning, messaging, go-to-market launches, and market insights. In this role, you will translate technical capabilities into clear buyer outcomes, produce high-impact sales enablement materials, and drive qualified pipelines through targeted digital campaigns.
Key Responsibilities- Develop and execute comprehensive positioning, messaging, and go-to-market strategies for our suite of recruitment technology products.
- Plan and manage product launches, including announcements, demonstrations, and sales enablement briefings.
- Create compelling sales enablement materials such as competitor battlecards, case studies, product walkthroughs, and demo videos.
- Plan, execute, and optimize digital marketing campaigns on LinkedIn and Google to drive qualified lead generation on a lean budget.
- Conduct continuous market research by engaging with customers, prospects, and sales teams to understand evolving industry needs.
- Collaborate closely with product, sales, and technical teams to ensure consistent messaging across all digital touchpoints and platforms.
- Minimum of 3 years of proven experience in B2B SaaS product marketing, preferably within the tech or recruitment solutions sector.
- Strong understanding of modern software products, cloud platforms, and enterprise purchasing drivers within the African market.
- Exceptional written and verbal communication skills with the ability to translate complex technical features into clear business benefits.
- Demonstrated success in delivering impactful product launches, creating engaging case studies, and building effective sales collateral.
- Hands-on experience managing digital acquisition campaigns, building landing pages, and analyzing performance metrics.
- Ability to thrive in a fast-paced, collaborative environment and manage multiple end-to-end projects independently.
- Competitive salary and performance-based incentive structures.
- Opportunities for professional growth and leadership within a top-tier recruitment consulting firm.
- Dynamic, collaborative, and innovation-driven work culture.
- Health insurance and other standard corporate employee benefits.